Siesta
Corporate website and online store of premium mattresses
design, product design, visual design, 3d
Project description
SIESTA is a manufacturer of premium mattresses and sleep products.
Our target was developing an effective corporate website and an online store that reflects the positioning of the company and "speaks" the same language with potential customers.
An additional task was the creation of 3D objects for all the company's products as well as the visualization of interiors for mattresses and beds.
Our target was developing an effective corporate website and an online store that reflects the positioning of the company and "speaks" the same language with potential customers.
An additional task was the creation of 3D objects for all the company's products as well as the visualization of interiors for mattresses and beds.
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Research
To achieve this goal, we analyzed the entire product range of the company and the target audience:
1. We analyzed and highlighted the key benefits of each product unit.
2. We determined the target audience and grouped segments based on the needs and pains.
3. We developed a product matrix by comparing the target audience segments and all the products.
The result of the study was a developed strategy for promoting goods by dividing them into collections that solve specific problems of all segments of the target audience.
1. We analyzed and highlighted the key benefits of each product unit.
2. We determined the target audience and grouped segments based on the needs and pains.
3. We developed a product matrix by comparing the target audience segments and all the products.
The result of the study was a developed strategy for promoting goods by dividing them into collections that solve specific problems of all segments of the target audience.
Design
We defined the main and additional goals of the website and selected key scenarios.
We made user Flow for all scenarios - the ways to achieve users goals from loading the first page to targeted action. Based on User Flow, prototypes were created.
We made user Flow for all scenarios - the ways to achieve users goals from loading the first page to targeted action. Based on User Flow, prototypes were created.
Concept
We have distinguished the associations and signs of the brand reflecting its advantages behind the competitors: premium, comfort, quality, health care, manufacturability.
To reflect these advantages, we made up a mudboard with visuals which became the basis for working on the concept. We determined color schemes and content style.
To reflect these advantages, we made up a mudboard with visuals which became the basis for working on the concept. We determined color schemes and content style.
of 3D mattress models
We created all visual content for the website and for promotional materials:
— mattresses with inner layers,
— interiors for all collections and types of mattresses,
— banners for the website and social networks.
— mattresses with inner layers,
— interiors for all collections and types of mattresses,
— banners for the website and social networks.
100+
Visual design
We created all visual content for the website and for promotional materials:
— mattresses with inner layers,
— interiors for all collections and types of mattresses,
— banners for the website and social networks.
— mattresses with inner layers,
— interiors for all collections and types of mattresses,
— banners for the website and social networks.
